A “good will” presentation on some of the challenges facing today’s organizations and an open (libre) solution (OSLC) to an open (unsolved) problem (integration of lifecycle tools).
“Good will” meaning that the presentation should build “good will” amongst the audience for OSLC, because they learnt something they wanted to know more about. There is also the goal of influencing the audience’s opinion.
In this case the general learning messages are:
1- what’s impacting the delivery lifecycle
2- what some of the key trends are
3- why those trends help, but also can hurt
4- why they’re not enough to achieve the delivery goals
5- that the integration problem is the common, underlying, and significant barrier to improving delivery
6- that OSLC seeks to provide a solution to that problem
7- where to learn more about OSLC